Launching their new range into Tescos stores, Jacked Wines threw a hell of a PR party in London. Having music, life and a hell of a lot of free Jacked Wine concoctions, we worked with LIFE Agency to create a fun and energetic documentation of the press launch event.
The direction and creative flare of this shoot is based around energy. The energy that was present in the room on the night was exceedingly high and so capturing this energy was a must. Mixing tipsy with fun, chatty with art and flavour with alcohol, our makers directed and edited together this energy-packed documentation of the PR event.