“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
Be it Facebook, Twitter, Instagram, LinkedIn, Snapchat or Pinterest; Social Media Marketing is about utilising these social platforms that contain millions of users, and providing them with engaging content to get them talking about your brand.
Almost everybody in todays world uses social media and so if your audience uses social media, what better way to position your brand to cost-effectively reach a larger scale audience.
Not only is it a great way to engage your audience so that they’re speaking about your brand but it’s also one of the best ways to stay current within your target market, don’t let your audience forget who you are!
Many businesses may know that social media marketing can bring benefits to their brand, but not specifically why. We’ve added some points below to help you understand how Social Media Marketing can help;
Do you have a goal, but unsure how to achieve it? You’re not the only one.
Many businesses try countlessly to utilise their social media channels in the hope that their post will be liked by The Queen, yet they are disappointed when having to delete the post because not one person interacted with it.
When utilising your social media channels understanding what your goal is, who your audience are and the best strategies and channels to use for its success is important. At Save As our young, social experts have the perfect strategy from planning your content to maintaining its coherent and engaging outcome. Our team have the tools to monitor your channels, schedule posts to fit your brand coherency and report the daily/weekly or monthly statistics for your next breakthrough management plan.
Many businesses, simply, don’t have the time to make the most out of their channels when it comes to creating engaging content, and as a result, channels start to become inactive and their audience unengaged.
Coming in all forms from Blog Posts and Articles to Strong photo driven posts and captivating videos, we know that time is key when looking to engage on your social channels, and many brands, don’t have it.
This is why our social experts knowledge of what channels to use and how to engage audiences, combined with our makers creative eye on how to entice audiences visually, can cook up the perfect recipe to achieve the outcome you want out of utilising your social channels.
The best thing about advertising on social media channels is that you can really narrow down who you’re targeting. So if you know exactly who your audience are then this will be no problem at all!
Being able to utilise these tools we can control who views your advertisement based on gender, age, location, likes and more. This eliminates any users who do not fit into your target audience, to give you a more tailored and targeted direction to be able to deliver your message and engage the correct audience.
Being a social media driven young team, puts us in a really valuable position for understanding the power of social media use for brands. Knowing each platform and how they benefit specific audience demographics allows us to identify the best platforms to use, and what areas of social media marketing we can utilise. Whether it’s content creation to engage new audiences or social media management to keep a coherent brand presence our team have the knowledge and capabilities of creating a full-fledged strategy to achieve them.